Many of the most well-known new online bingo websites to enter the bingo market lately seem to be powered by Dragonfish, including Bingo Hollywood, Rollover Bingo and Polo Bingo. Cozygames secured three contracts, including BingoLegacy and BingoBytes. Microgaming have launched Butlers Bingo, and Steamy Bingo has been launched by Virtue Fusion.

We feel that this level of success could be hard to sustain as boredom with the same online bingo platform that comes with repetition could adversely affect potential new sign ups, and more importantly bingo player retention, once it is realised that they will be seeing more of the same bingo games again.

All the new bingo sites have quite good opening offers which makes people dip a toe in at a new site, but again all this will mean ultimately is that the focus will have to move back to customer retention policy to fight off this new threat to ongoing business.